resume

Relevant Work Experience
Freelance Writer
iVillage.com (NBCUniversal); July 2010-present
Shape.com; April & May 2011

Write and produce blog posts, articles and slideshows on beauty & style, celebrity news, entertainment and love & sex content
Perform market and photo research

Martha Stewart Living Omnimedia
Senior Digital Editor, TV and Video; November 2011-November 2012

Produced text and video content for “The Martha Stewart Show” and “Martha Stewart’s Cooking School”
Wrote copy for Hulu syndication partnership deal
Updated social media accounts (Twitter, Facebook, Pinterest)
Composed weekly newsletter promoting show content

iVillage.com (NBCUniversal)
Interim Home Page & News Editor; August 2011-November 2011

Programmed and updated home page with relevant stories in a timely manner
Wrote and produced cross-network blog posts and slideshows; produced daily newsletter
Led daily editorial news meeting

AOL/Huffington Post Media Group
Editorial Director: Aisledash.com and RoyalWedding.AOL.com; April-May 2011

BridalGuide.com
Senior Web Producer; August 2010-March 2011

Acted as project lead for platform migration to Drupal and recent site re-launch; coordinated with off-site web development team; managed under strict financial guidelines, limited resources and time restraints; created workflow and how-to guides for web team and implemented new editorial concepts to increase user engagement
Contributed to sales meetings and pitches with regards to digital value; created and produced sponsored editorial and advertorial content for advertisers; communicated with marketing and advertising agencies to meet clients’ needs; executed multi-phase campaigns in conjunction with the print publication
Managed partnerships with outside parties; handled non-disclosure agreements, contracts and content exchanges
Edited and produced contributor and magazine staff content for use on the site
Updated social media feeds for promotional, editorial and contest/sweepstakes purposes

iVillage.com (NBCUniversal)
Web Editor/Producer and Copy Writer; June 2007-December 2009

Wrote headlines, deks and tease copy for iVillage home page; worked to incorporate voice and increase engagement
Worked with design consultants and technology team on home page redesign, including implementation of new production tool; created new workflow processes
Partnered with ad sales and editorial teams to produce cross-network packages, which were sold for up to $1 million; worked with ad sales to ensure advertiser’s deadlines and expectations were met; coordinated with e-commerce team for integration and promotional purposes
Produced and wrote stories, blog posts and photo galleries on lifestyle topics & news trends
Coordinated with NBCUniversal digital and on-air teams regarding segments and cross-promotional events, such as the Olympics
Wrote and produced a weekly-turned-daily newsletter for over 1 million subscribers
Served as point person for outside content partnerships, including BlogHer.com
Tracked site statistics to determine audience response; worked with tech and research staffs to improve tracking
Supervised and assigned tasks to interns

msnbc.com
Web Editor, TODAY.com; Sept. 2005-June 2007

Produced web content based on “Today” show segments; coordinated with show producers and staff on web features; performed under strict deadlines and adjusted to changing timelines and schedules
Performed light editing and wrote general news stories
Created and maintained series content and co-sponsored seasonal packages, such as “Where in the World Is Matt Lauer?”; coordinated with MSN.com and NBCUniversal to promote content
Helped produce original web-exclusive video content, including a webisode series
Collaborated with show’s beauty editor on segments and web-exclusive content

Management Experience
Dow Jones & Company
Assistant News Editor; Dec. 2000-Sept. 2005

Supervised staff during evening and overnight shifts on 24/7 news desk
Trained new staff members on web production tool and evaluated their progress; wrote and administered employee performance reviews; selected and interviewed job candidates
Completed over 80 hours of management training, including labor union courses
Formatted The Wall Street Journal copy and graphics for online products, including Factiva.com

Additional Experience
Dow Jones & Company
Senior Interactive News Indexer; March 2000-Nov. 2000
Interactive News Indexer; June 1999-Feb. 2000

Rewrote The Wall Street Journal headlines to meet Dow Jones newswire style
Completed correction requests from domestic and international bureaus; performed quality assurance on published news stories
Indexed real-time newswires stories for archival and retrieval purposes
Formatted charts and tables and released them to the newswires

Print Magazine Experience

Intern & Freelance, W magazine & W Jewelry magazine (Jan. 2004-Dec. 2004): Assisted with collection of jewelry/accessories for photo shoots; compiled credit information; performed photo research; processed check-ins and returns; handled letters of responsibility and insurance
Intern, Us Weekly (summer 2004): Assisted reporters; covered TV and celeb events
Intern, Marie Claire (spring 2005): Replied to reader questions; assisted staff

Education
The Pennsylvania State University, University Park, PA
B.A. English, Technical Writing Minor